It can sound very snobbish, it can sound very overconfident, but I personally feel like him:
“Are you a blogger too? Give me your camera. I’ll take a really blurry, close-up picture of the grapefruit in my salad. When do you think people are going to start making fun of bloggers?”
Seriously. There are several food blogs that I can no longer read because they’ve either gotten so twee or so high from the notoriety and press they’ve gotten. I wish there was a food blog equivalent of Anthony Bourdain. Someone who isn’t afraid to mock.